Vacation memories transcend time — stuff doesn’t 

Happiness Insurance® in 90 Seconds

Why Happiness Insurance® Exists

Most people and businesses spend more protecting against unlikely calamities they don’t want… than investing in the happiness they do want.

Add up what you spend monthly protecting against unlikely risks you hope never happen. Now imagine balancing life toward assured memories you actually want to make. 

After all, vacations deliver more lasting happiness than money or possessions. (Cornell research)

Happiness Insurance® is a simple, affordable way to make unforgettable family vacations happen — for about a latte a day.

A New Kind of Insurance

Traditional insurance protects your family from financial loss.
Happiness Insurance® protects your family from regret.

Regret that you didn’t enjoy life enough.
Regret that you spent more time working than living.
Regret that your kids grew up too fast.

The Difference at a Glance

• Life insurance: Pays your family once you’re gone.
• Happiness Insurance®: Gives you joy, memories, and real quality time — while you’re still alive to enjoy them.

Happiness — the goal of all goals (Dalai Lama)

Your family won’t remember how much money you made — they’ll remember how those shared experiences made them feel.

Life’s short. Don’t postpone happiness.